With so much competition, making your website stand out can be a difficult challenge. Unfortunately, if you do not stand out, people will not be interested in what you have to say or promote. Fortunately, to help improve your business, here are 3 ways to make your website more compelling:
1. Add a blog.
If your website can support it, adding a blog can do wonders. In fact, here are just a few of the benefits for adding a blog to your website:
* People will have more to read. By creating blog posts related to your business and niche, you can turn casual visitors into loyal readers. If you keep your readers interested long enough, it will be easier to convert them into buyers as well.
* Blog posts help websites rank. If you have a blog on your website, it can be optimized to help your website, pages, and posts all rank.
* Interacting with readers through blog comments can help build a community. By interacting with your readers through the comments for your blog posts, you will build a stronger relationship. Additionally, the comments provide more content that can help the posts rank.
When adding a blog, you need to ensure that its appearance and tone matches your website. If people visit your blog and get a completely different vibe, they may be deterred from visiting again. To help make people feel more comfortable, be sure to use the same theme and colors. It is also helpful to strategically place your brand on the blog as well.
If you plan to have a blog for your website, you also need to decide whether you will outsource your work outside of the business or having someone from within handle the content. In most cases, having someone within the business handling the content works better since they should have more intimate knowledge about the company and industry.
2. Add more images.
To liven up your blog, adding relevant and visually appealing images can help. You can easily use your own, or free stock, images to add life to your website and its pages. However, just remember not to overuse images since they can slow down the loading time and negatively affect user experience. Using too many images can also overwhelm and distract readers. Unfortunately, overwhelming and distracting images on sales pages can actually prevent readers from making crucial purchases.
3. Update the call to actions.
As your business grows, so will your goals. To make your website more compelling and profitable, it is crucial to strategically place your call to actions and update them when necessary. By having the appropriate call to actions, you will make it much easier to convert your readers into customers.
With these 3 ways to make your website more compelling, you will attract people that can potentially become future customers. By updating your website and making it more user friendly, you will gain an edge against the competition.
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